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If we had to define a synthetic diamond just to give you an idea, we could say that there are living stones that come from the heart of the Earth which through their flaws they tell their story.

 When we talk about diamond cuts, we refer to one of the most important qualities of gems

If not now, when? Christmas time is that moment of the year to sparkle, to let your dreams come true and to fulfill all your beloved ones’.

An engagement ring isn’t just a simple gift, it’s a little piece of heart held in a velvet box.

We are always fascinated by a jewel with diamonds and intuitively we imagine its value, but do we really know the meaning of the term “carat”?

The tennis bracelet is one of the most requested jewels ever, would you be able to choose the perfect one for you or for your beloved one?

It was 1953 when Marilyn Monroe, playing the role of Lorelei Lee in the movie “Gentlemen prefer blondes”, sang the unforgettable song “Diamonds are a girl’s best friend”.

There are so many women that, due to many news about diamonds on internet, (wrongly) believe that there isn’t any ethics in this sector. Today, before buying a diamond it’s important to verify its purity, color, value...

In the digital era, online shopping is on the agenda. Many consumers are used to optimizing their time, instead of going to a shop, they look at proposals on websites and buy them directly on the e-commerce. A simple...

For summer 2019, the color trends recall nature, from yellow to red, until “Coral Living Pantone”, appointed as the color of the year.

It gives an elegant and refined allure, it enchants you at first sight and is the glamour accessory to be worn with any outfit for a bright look: we’re talking about the single diamond.

Icy diamonds VS pure diamonds For a little time, some famous jewel designers have been suggesting the icy diamond, that is a diamond that, because of internal impurities, tends to look like an ice-cube.

Small, essential, meticulous and geometric, it looks like it’s designed just for winking at those who prefer minimalism: the dry style of fashion. It’s the jewelry trend for summer 2019: the jewel becomes a fashion...

In few decades – maybe in 2035 – big mines of diamonds will be exhausted. The race against time and the research for alternative solutions have just started. But, let’s step back in time.

Some people don’t like platinum, but for many others it’s synonymous with excellence and absolute nobility.

Stars’ dress code in Cannes? Diamonds, diamonds and diamonds again. If in the past editions, color came off best and it seemed that the purity of the most precious stone was less appreciated by stars, 2019 Cannes Film...

The moon landing celebrates its 50th anniversary and we still are children of the stars. In love with that perfect essentiality that only space can have at aesthetic level.

Getting engaged is easier than before. Actually, the word “engagement” is released from the obligation of the marriage and is going to identify with an idea of open relationship, that reinvents itself day by day.

Is the engagement ring a promise, isn’t it? Maybe it is something more important: it is a love token, or the premarital gift par excellence, the object of desire of every bride that symbolizes a real promise of...

Buying online has become a habit for millions of Italians today. The possibility to analyze the quality of the product through users’ reviews, their presentations more and more detailed and the ability of the...